Marketing Management is an integration course that focuses on how to create, deliver and communicate superior value to customers. The subject focuses on how to manage the marketing processes through application of key concepts on products and services, promotion, distribution and pricing.
This course focuses on the principles, development and utilization of conventional assessment tools to improve the teaching learning process. It emphasizes the use of assessment of, as, and for learning in measuring knowledge, comprehension and other thinking skills in the cognitive, psychomotor or affective domains. It takes pre-service teachers through the standard steps in test construction and development, the application of grading system, and the provision of timely accurate, and constructive feedback to improve learner performance. Trends and issues related to assessment are also addressed.