The Programs & Policies on Enterprise Development course provides a comprehensive and practical exploration of programs and policies supporting the growth of micro, small, and medium enterprises (MSMEs) in the Philippines. Students are immersed in national strategies, private initiatives, and entrepreneurial models that promote innovation, sustainability, and inclusive development.
As part of the Blueprint of Integrated Academic Strategy for Growth and Development (BIAS-GD), this course is strategically aligned with Delinquency Management, Business Plan Preparation, and E-Commerce, culminating in a unified final project. This integrated output allows students to develop a complete and feasible enterprise strategy—from market research and financial sustainability to operational resilience and digital transformation.
A core feature of the course is the Video Reporting Series, which enhances students’ critical thinking, storytelling, and digital communication skills. Weekly topics are reported through structured videos, focusing on government programs, enterprise development theories, innovation, sustainability, and market expansion.
The course also includes the Client Assistance Program (CLAP)—a simulation of real-world business environments where students apply workplace policies, leadership, and client service management. This experiential component prepares students for professional practice through evaluation, peer interaction, and reflection.
The course culminates in a Strategic Management (STRAMA) Defense, integrating all learnings into a business manuscript, a 3-minute strategic video, and a final presentation. By the end of the semester, students are expected to deliver a well-rounded, data-driven, and creative enterprise development output that reflects their mastery of entrepreneurial policy, strategy, and practice.
COURSE METHODOLOGY
The delivery of the Programs & Policies on Enterprise Development (ENTR 301) is guided by an experiential, interdisciplinary, and outcomes-based approach, aligned with the Blueprint of Integrated Academic Strategy for Growth and Development (BIAS-GD). The following methodologies will be used throughout the semester:
- Lecture-Discussion Method
Key concepts on enterprise development, government programs, policy frameworks, and strategic planning are introduced through interactive face-to-face lectures, encouraging critical analysis, real-time questioning, and collaborative dialogue. - Project-Based Learning (PBL)
Students will develop weekly video reports based on specific enterprise-related topics (e.g., MSME policies, CSR, growth strategies). These reports are scaffolded toward the development of a final STRAMA Project that integrates insights from the Business Plan, Delinquency Management, and E-Commerce courses. - Collaborative Learning and Peer Evaluation
Students are grouped and assigned to research and present topics through multimedia outputs. Peer feedback and evaluation are integral, promoting reflection, teamwork, and shared responsibility in learning. - Client Assistance Program (CLAP) Simulation
A practical and reflective simulation of client-based work environments, CLAP helps students apply decision-making, delegation, and service skills. Through video and live assessments, students are evaluated on real-world workplace readiness. - Video-Based Reporting
Students are trained in scriptwriting, content development, video editing, and digital storytelling to creatively communicate policy and business insights. This method develops both technical and strategic communication skills. - Strategic Management Defense (STRAMA)
The final weeks are dedicated to compiling and defending a comprehensive enterprise strategy. Students will submit a business manuscript, strategic video, and engage in a formal defense to synthesize their learning outcomes. - Blended Learning (FLTA Mode)
The course incorporates both synchronous (e.g., Zoom discussions, live peer feedback) and asynchronous (e.g., Google Classroom submissions, online readings, video editing tasks) modalities to provide flexibility and accommodate diverse learning paces.
This blended, performance-based methodology ensures students not only understand policies and programs but also practice entrepreneurial planning, storytelling, and strategic execution in preparation for real-world business development.