First Year

Applied Marketing is a foundational course designed to transition students from passive consumers to strategic thinkers. We will dive into the “how” and “why” behind successful brand movements. This course explores the core pillars of marketing— Product, Price, Place, Promotion, People, Processes, and Physical Evidence— through the lens of modern, hyper-connected marketplace. We will examine real-world applications: how data drives consumer behavior, how brands build emotional loyalty, and how digital disruption has rewritten the rules of engagement.