MARTK 301- MARKETING MANAGEMENT
Third Year
MARK 301 - MARKETING MANAGEMENT
Fostering Growth, Innovation, and Progression in the Dynamic World of Marketing
Our Vision & Mission
Vision: A Leading Comprehensive Polytechnic University in Asia.
Mission: Advance an inclusive, equitable, and globally relevant polytechnic education towards national development.
Course Information
Credits: 3 Units
Pre-requisites: MARK 102, MARK 104
Description: Learn how to create, deliver, and communicate superior value to customers while managing the marketing process across product, promotion, distribution, and pricing.
Course Outcomes
- Identify key marketing concepts in the 4Ps.
- Integrate concepts into brand strategies.
- Formulate comprehensive marketing plans.
Detailed Syllabus & Outcomes
Institutional Learning Outcomes (ILO)
- Critical & Creative Thinking
- Effective Communication
- Strong Service Orientation
- Responsible Technology Use
- Lifelong Learning
- Leadership & Organizational Skills
- Personal & Professional Ethics
- Resilience & Agility
- National & Global Responsiveness
Program Learning Outcomes (PLO)
- Apply marketing theories and concepts locally & globally.
- Communicate effectively with ethical standards.
- Use research tools for market analysis & planning.
- Demonstrate leadership & teamwork.
- Adapt to continuous learning from industry & markets.
- Conduct market-responsive business research.
Performance Indicators
- Formulate marketing plans addressing 4Ps gaps.
- Conduct and present feasibility studies.
- Craft integrated communication plans.
- Undertake marketing research for brands and companies.
- Engage in community-based research & extension work.
Course Schedule (OBTL Plan)
| Weeks | Topics | Activities |
|---|---|---|
| 1-2 | Marketing Concepts & Consumer Behavior | Lecture, Interactive Discussion, Activity |
| 3-4 | Segmentation, Targeting & Positioning | Activity, Quiz |
| 5-7 | Product Positioning | Activity, Quiz |
| 8 | Positioning via Price, Place & Promotion | Activity, Quiz |
| 10-13 | Customer Satisfaction & Marketing Mix | Activity, Quiz |
| 14-17 | Marketing Planning & Pitching | Marketing Plan, Business Pitch |