Second Year

The course is designed to support the study of E-Commerce and Internet Marketing through the enhancement of one’s understanding and appreciation of the use of technology to fulfill
the needs of both Net-Enhanced Organizations (NEOs) and consumers. Further, this course allows for the examination of electronically interactive designs, processes, and transactions
involved in satisfying the needs of consumers, NEOs, and governments through marketing planning, consumer research, and implementation of marketing strategies in order to 
accomplish corporate objectives.