Pricing Strategy
Second Year
This course will draw students to understand the price of a value exchanged for products and services, for particular brands, for substitutes, for store brands and alternatives. Companies today face a fast-changing pricing environment. Value seeking customers have put increased pricing pressure on many companies. The course points out the importance of pricing strategy to the business and how it affects the consumers. It discusses the objectives, theories, strategies and policies.
MARKETING ANALYTICS
Second Year
This course provides a broad understanding and knowledge of important business analytic topics and how they can be used to support decision-making in all business areas such as government, education, and agriculture. Emphasis will be placed on the technical procedures that are used to describe, predict, and prescribe data into information for decision-making. Students will learn how data exploration results in a sequence of descriptive, predictive, and prescriptive processes to result in unique and new information on which decisions can be made.