This course will hep students examine the important issues facing service providers and the successful implementation of a customer focus in service-based businesses. Topics include an overview of service marketing, understanding the customer in service marketing; standardizing and aligning the delivery of services; the people who deliver and perform services; managing demand and capacity; and promotion and pricing strategies in services marketing.

The course provides students with an overview of the current trends in business analytics that drive today’s business. The course will provide an understanding of data management techniques that can help an organization to achieve its business goals and address operational challenges.