TMHM 20043 TOURISM AND HOSPITALITY MARKETING
BSHM 2-1
This subject describes the distinctive aspects of marketing theory and practice in a tourism and hospitality industry context with the aim of enabling students to develop essential knowledge, in order to succeed in dynamic consumer
and business environments. It also illustrates the complex process by which consumers choose, acquire, use, and dispose of goods and services in order to fulfill their needs and wants. Emphasis is placed on the growing use of
various social media platforms to build tourism and hospitality brands and interact with multiple stakeholders.