BSP 1-1

Purposive communication is about writing, speaking, and presenting to different audiences and for various purposes in the English Language and Its varieties for effective global communication. Purposive Communication is a general education course that covers writing, speaking, and presenting ideas to different audiences and for various purposes (CMO 20 s 2013). Purposive Communication is a three-unit course that develops students’ communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately  to a multicultural audience in a local or global context with focus on the effective use of the English Language, the world’s Lingua Franca.  It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly.  The knowledge, skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purposes.  It also aims to familiarize the learners on the varieties of Englishes and lexicons from different English-speaking countries for a more effective global communication.