BSBA-HRM 1-2

Purposive Communication is a three-unit course designed to develop students' communicative competence through multimodal tasks that enhance cultural and intercultural awareness. This General Education course equips students with critical evaluation tools for analyzing the relationships including, but not limited to, language and power, identity, and gender. Students will produce and disseminate oral, written, audio-visual, and web-based outputs for various academic and professional purposes. Delivered through lectures, discussions, group activities, and project-based learning, the course prepares students to communicate effectively and ethically with multicultural audiences in local and global contexts.