OFAD 105: Principles of Public and Customer Relations
DOMT 2-2
This course equips students with a comprehensive understanding of the fundamental principles
of public and customer relations, focusing on effective communication, relationship-building, and
the importance of maintaining a positive organizational image. Students will learn how to engage
with diverse audiences, handle customer concerns professionally, and apply public relations
strategies to enhance business reputation, while demonstrating business etiquette and ethical
practices in various corporate and customer-facing situations.